tchotch·ke 

      noun Slang.[chahch-kuh] an inexpensive souvenir, trinket, ornament, small bauble or miscellaneous item. The word may also refer to free promotional items dispensed at trade shows, conventions, and similar large events for the sake of marketing and advertising of products, services, or companies.
     

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You may love them... You may hate them... And don't even get started on the different ways people spell them...

(tshotshke, tshatshke, tchatchke, chahke or chochke... we find SWAG is easier!)

hand Now personally we don't like to be referred to as Tchotchke Dealers, because of the extra length we go to for our customers success. "Adcentive Vendor", that's better! One thing is for certain, they work. People LOVE getting Tchotchkes! Be it at a trade show, corporate event, media blitz, convention, or even just a thank you item given to every customer. At sales events, giveaways can attract your target market to your exhibit, especially if you mention them in pre-show mailings. Once your prospects are in your exhibit, promotional items can be used to generate leads that can be converted into sales, and act as a thank you for an attendees time and participation. A themed tchotchke that supports your integrated marketing message can help attendees tie that message back to your company after the show. The continued use of the item you've distributed can promote brand retention long after attendees return home. 

 

 1" Full Color Lanyard w/ Buckle Release

Trion Dual Output CREE LED 

Stylus Pens

Ear Buds with Storage Disc

 ZCNIL LPMIY XJODL IBMOK   FJOHP JKTRE UBKFT LPNLI

There are a couple of tricks to picking a corporate give away (tchotchke). Here are some things to consider for a successful marketing campaign.

  • Choose an item that has perceived value: Now that doesn't mean it has to be expensive, for if it solves a problem, is a convenience that will actually be used and not tossed away, it then has value.
  • Choose an item that has a connection to your product/ brand/ event/ promotion: It is best to tie something about the reason you are handing out the item to the item you are actually handing out. Otherwise it looks like you are just dumping a bunch of miscelaneous stuff you found on closeout somewhere.
  • Ensure you have a good understanding of your target audience: Try to pick items that your prospects would keep on top of their desks. Will they look at it, handle it, play with it, or use it often, or will they end up tossing it away when they turn the corner? What items have you kept from the shows you have attended, and why?
  • Are you seelcting your item and then your message? If you are, maybe you should ask yourself "Is the item more important than the message I am trying to get across?" Most likely the answer will be NO, so be sure you have your message or theme in place first before you start looking for the item.
  • Are you giving the same level gift to all customer levels? Usually NOT a good idea. Put yourself in your customers shoes... You are the best customer and you have just been given the same promo item as the guy casually walking past the booth. Take into consideration the value of the business you may get from your customers and prospects, and tier your giveaways accordingly. One trick is to use Gift Cards. This way it always LOOKS like you are giving away the same thing. Hand out branded coffee-shop gift cards to both prospects and customers but vary the denominations - usually $5 and $20 - based on the value of past and future business.
  • Follow the rules: Be sure to check with your booth regulations as they often list items that are not allowed to be given away as they are 'nuisance" items. ie. balloon, gum, etc.
  • DON'T FORGET YOUR LOGO: Enough said
  • Connect you give away to your marketing: Be sure to mention your give away in pre-show ads, and then to possible to follow it up on the back end with a complimentary item.
  • It's not just the product, but the presentation of it that counts: If you have a table that has a giant bowl of widgets on there like it's Halloween, that doesn't say as much as if you are personally handing out an item WHILE LOOKING THEm IN THE EYE, and maybe even saying something pleasant.
  • Learn to know your audience: Are you giving something away (along with your time) to a true potential client, or just someone wondering the halls to load up their bag with freebies?
  • Total Cost: Don't get tunnel vision thinking about just the cost of the item itself, without taking into account: set up, shipping (both to you and then to the event), taxes, storage, personnel.
  • Quantity Discounts: Don't just buy for one show at a time, when you know that you are attending 6 in the next 2 years. Buying bulk can sometimes be enough of a discount to end up basically getting an events' swag for free.

 
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