Increasing Brand Recognition Through Promotional Products

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Using Promotional Products:
1. Brand Building

No matter what size company you are with, ensuring your name is not forgotten is key. Brand recognition through creative marketing will allow you to stand out from the competition, along with remain in the minds of customers, both current and potential. Using promotional products to increase brand awareness positions your brand in front of your customer, thus keeping your business top of mind.

2. ROI - Return On Investment

According to a recent study, 76.1% of respondents could recall the advertiser’s name on a promotional product that they had received in the past 12 months. In addition, 75.4% of respondents said they kept their logo product because it was useful.

3. Enhance Your Leave Behinds

While brochures and business cards will always be a valuable business tool, combining them with promotional products can giev you that edge to stand out. Instead of just leaving a potential customer with your business card, for example, consider leaving behind your business card AND your complete brochure on a thumb drive. Not only will they have a more interactive presentation (if video is included) they now have a thumb drive to use for themselves... and of course they get to mention where the idea came from.

4. Conversation Starers

We all dread cold calling, but the right promotional product will get you in the door. Make it unique and personal to be certain you are not forgotten.

5. Go beyond sight and engage the senses.

Whether you call them SWAG (stuff we all get), promotional products, advertising specialties, or trinkets, promotional products are the only medium that engages all five senses. Your customers can see, hear, touch, taste and even smell them. Use this when considering your next marketing tool, and capture your audience in a way they were not expecting.

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