Gang Printing

Rate this item
(0 votes)

We have all seen the deals out there for printing, especially business cards, that are just too good to pass up. “Act now and get 250 business cards for only $9.95” or something of the sort. It’s a great deal, how can anyone compete? Well here is the truth behind the deal. For one thing, 9 times out of 10 it's a lost leader; a deal that makes the company much less than their normal margin (sometimes nothing) just to get you in the door. But there is more to it than that, there is something called gang printing. This is where a company will take a huge amount of orders, and print them all at the same time. Well that sounds very efficient, what’s the problem with that? I’m glad you asked!

flyer printing gang run printing

When a printer takes a big group of print jobs and gang prints them, they balance the color on an acceptable average across all designs. They are basically shooting for a pleasing color, one that works for everything in the run. Actually some may turn out great, and some may turn out just fair. Do you want your first company impression to be “fair”? What if you are printing a food ad and the color of the close ups on your delicious treats needs to be spot on… what then? Does your decadent brownie end up looking a little “green”? What about when you do a re-print of your product brochure and the colors just appear off? This is what can happen when gang printing, and you need to be aware of what you are gambling with your print job.